Inspire and Empower the African Way

This presentation gives an insight into the growing personal care market in Africa and how we can reach out to a diverse group of consumers with a flexible, long-term strategy that embraces local culture and tradition and how a ‘one size fits all’ approach will not work. Over the next 12 years, Africa is expected to outperform the rest of the world in terms of consumer expenditure growth and the Personal Care industry is likely to be a key growth market. As well as offering solutions to ever-evolving needs for African skin, hair and sun care, this presentation also explores new trends that are set to hit the African market.