Rejuvasoft

Consumers are often looking for multiple performance attributes from their conditioner. Overall conditioning and detangling are important, as well as other attributes such as softening of the hair fiber. When all of these attributes are delivered to the hair, consumers often say that their hair is healthy, soft and moisturized. Moisturization has again become a buzzword in the hair care sector and this is confirmed by a panel study where most panelists reported that moisturized hair is a “very” to “somewhat important” attribute of well conditioned hair. The REJUVASOFT* conditioning system is a major innovation in the conditioning market. It delivers the combing and detangling benefits plus the attributes that consumers perceive as moisturization, all in a simple, easy-to-use pastille.